Who ai:ing is for

Startups with something to sell and nobody whose job is marketing. Founders who would rather approve than write.

Startups that sell to people

Shops, D2C brands, subscriptions and apps. ai:ing drafts the posts and the words for short videos from what customers say, runs small ad tests inside your limit, answers the routine questions, follows up by email with people who agreed to it, and shows which posts and ads made money after costs.

Sample: Lunamoss, a skincare shop invented for this page

Customers keep saying their skin "reacts to everything". ai:ing drafts "Made for skin that takes everything personally." The wording check has already kept out health promises and disease names, the two things a cosmetics brand may not claim. The owner approves it in one tap.

Sample: Tuesday Roast, a coffee subscription invented for this page

The most-liked post of the month is a product photo. Ordered by what each post kept after VAT, coffee, shipping, fees and ad spend, it ranks low, and a post in customers' own words is first. Next week's plan follows the money, not the likes.

Startups that sell to businesses

Software and services. Here the first result is rarely a sale. It's a booking, an inquiry or a qualified lead, and ai:ing counts that step in your own words, with the ad cost of each. Brands of different kinds sit side by side without pretending to share one funnel.

ai:ing sends marketing email only with consent, to businesses too. It does not do cold outreach.

What you need

  • A website. ai:ing reads its sentences for your voice and its look for your pictures.
  • An AI key from Anthropic, OpenAI, Google or OpenRouter.
  • For Instagram: a business or creator account, connected through Facebook login once Meta's review of ai:ing's app is done.
  • For results in money: your sales, from Stripe or from your shop, and your product costs.
  • For email: a Resend account and contacts who agreed to hear from you.

Who it is not for

  • Consumers. ai:ing is sold to businesses only.
  • Teams who want to write every post themselves. A scheduler costs less and does that well; see the alternatives.
  • Anyone who needs X, Threads, Bluesky or LinkedIn company pages from ai:ing today.
  • Agencies that need client reports, white labeling or many seats with fine-grained rights.
  • Large companies that need single sign-on, social listening across the web, or a German interface.

Read next

€3 a month for each brand.

Paid once a year, so €36. You add your own AI key, and that provider bills you. If ai:ing runs your ads, it takes 4% of what they spend.

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